Apple Finally Got Into Trouble! The Charging Data Cable Costs $0.76 And Sells For $22, Bawang Maintenance Is Investigated

When we talk about the iPhone, we always say one sentence: Apple’s mobile phones are good, but they are expensive, buying a mobile phone is also expensive, and the maintenance fee is also expensive, even if you change the data cable, the data cable costs 5 yuan. Can be sold for 145 yuan. To cite the most obvious example, the 18W fast charging kit of Redmi Note7 can be purchased for only an additional ten yuan, while Apple's official 18W fast charging kit is priced at 388 yuan on the official website. On the market, buying a set of 18W QC3.0 fast charging kits can be no more than 30 yuan at most. One can imagine how outrageous the premium of iPhone accessories is-this has far exceeded its own value.

Whether it is a data cable, a fast charging head, or a battery replacement, it is actually part of the "after-sales maintenance", and the after-sales repair price of the iPhone is more than five times that of the domestic manufacturers. This is the kindness of domestic manufacturers. For example, it costs 99 yuan to change the battery of a Huawei mobile phone. The service staff are still very enthusiastic. Forget it, we can't change the genuine product, and we can also choose a third-party repairer with good quality and low price.

But in the past few years, Apple has been banning various repair parts. Third-party screens cannot use face recognition, third-party batteries cannot detect battery health, and third-party data cables cannot be charged stably. Anyway, it is doing everything possible to make you buy expensive ones. Official accessories, not to mention too ugly, can be called overlord maintenance.

As long as there is always something wrong with digital products, the iPhone’s data cable is notoriously fragile. It is normal to change it every six months. Think about the profit here. At the end of the good day, Apple finally got into trouble. Due to restrictions on the maintenance of third-party parts, Apple was subject to an antitrust investigation at its headquarters. Require Apple to submit all internal regulations restricting third-party repairs to determine whether it is suspected of monopoly.

It’s worth mentioning that at the beginning of 2018, Apple was also required to open up third-party repair services. Therefore, Apple only implemented the “Independent Repair Supplier” program this year to allow trained repairers to obtain Apple’s official materials and own Certain pricing power-to put it bluntly, it is the same thing as MFI certification. Although MFI-certified data cables are more than half cheaper than the official ones, manufacturers still need to pay about 25 yuan for a single certification cost, which is much higher than the cost of the wire itself. , The bulk is still earned by Apple.

The author believes that the iPhone’s gross profit margin is already so high, there is really no need to make money on accessories. However, Apple has always regarded accessories as a money-making business. For example, the iPhone 11 series released this year, the 5499 yuan iPhone 11 comes with a 5W charging head as standard, and they are all sold for 5499 yuan. Why not support 18W fast charging? Although Huawei mobile phones are more expensive, the after-sales service is recognized to be in place. You can change what is missing. Sometimes, they will provide free battery replacement and free filming services. I have never thought about after-sales service.

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